메르밀진미집

‘A time where
sincerity is remembered
through flavor’

Our honest approach
creates a life full of good taste.

‘A time where
sincerity is remembered
through flavor’

Our honest approach
creates a life full of good taste.

YEOLHANSIOSIPBUN Co.,Ltd.

  • Representative

    Jonghoon Kim

  • Address

  • Establishment Date

  • Business Registration Number

  • Capital

  • Phone Number

History

  • 1970

    JINMIJIP since 1970

  • 1990

    JINMIJIP of the 1990s

  • 2019

    A new leap as MEREUMIL JINMIJIP

  • 2024

    MEREUMIL JINMIJIP Nonhyeon flagship store set to open

  • 1960

    Began as a bindaetteok (mung bean pancake) business at Jeonju Nambu Market, leading to the creation of ‘jinmijip’.

  • 1961

    Modified the soba recipe to suit Korean tastes, beginning with soba and kongguksu.(cold soybean soup)

  • 1965

    Developed a unique kongguksu recipe exclusive to jinmijip.

  • 1970

    The second-generation founder inherited the recipe, enhancing the flavor and richness of the soba.

  • 1975

    Developed various recipes based on buckwheat noodles, such as bibim soba (spicy mixed soba) and hot soba.

  • 1990

    The third-generation CEO Jonghoon Kim inherited the recipe and adapted it to match the evolving tastes of consumers.

  • 2015

    Established Jinmi F&B Co., Ltd., serving as both the manufacturing entity and the franchising headquarters for jinmijip.

  • 2016

    Renamed the company to YEOLHANSIOSIPBUN.

  • 2019

    Produced and manufactured half-prepared meal kits featuring traditional flavors like soba and kongguksu from the original jinmijip.
    Started online sales (accumulated sales of 70,000 sets of buckwheat soba and 50,000 sets of kongguksu).
    Registered the trademark ‘Mereumil jinmijip’.(registration date: March 2020)

  • 2020

    Obtained a patent for soba sauce and its manufacturing process.

  • 2022

    Increased capital from 50 million KRW → 150 million KRW.
    Acquired ISO 9001 and ISO 14001 certifications.

  • 2024

    ‘Rebranded as "Mereumil" and opened the Nonhyeon flagship store while preparing for franchising under the rebranded name.
    Launched the Mereumil jinmijip buckwheat soba meal kit.

Organization Chart

CEO Jonghoon Kim

Production
Department

Logistics
Department

Business Management
Department

Online Business
Department

Franchise Business
Department

Brand Business
Department

Certification Details

From the moment the raw materials used in the product are received to
the point they are packaged and shipped, we conduct thorough hygiene inspections to
ensure the highest level of quality assurance, striving to create perfect products.

Business Areas

YEOLHANSIOSIPBUN Co., Ltd. is equipped
with top-tier competitiveness
in each of its business sectors,
enriching customers' dietary lives.
Through the organic coordination of
various areas such as
food manufacturing, food distribution,
franchising, and HMR products,
the company is realizing its vision
as a comprehensive food enterprise.

YEOLHANSI
OSIPBUN
Co.,Ltd.

Franchise
HMR

( Home Meal
Replacement )

Online & Offline
Distribution,
Sales
Manufacturing

'MEREUMIL JINMIJIP’

A Buckwheat Soba Specialty Shop Perfectly Suited to Korean Tastes, Passed Down Through Three Generations

1代

2代

3代

In the 1960s, the first-generation founder, the late Gilsun Lee started a small shop specializing in jeon (savory pancakes) and makgeolli.
He later developed soba and soy milk noodles, creating what is now known as Jinmi House.
Located in the same spot since the 1960s, the shop has undergone several renewals, evolving into today's Mereumil Jinmi House.
Over three generations, numerous new menus and recipes have been developed, leading to a variety of offerings.
Just as the history of the shop spans three generations, so do the customers.
One of the most distinctive features of Mereumil Jinmi House is that guests visit
across generations, grandparents bringing their grandchildren, now parents bringing their own children and grandchildren.
  • Franchise Stores

    Mereumil jinmijip Locations Main Store

    94 Jeonjuchun-dong-ro, Wansan-gu,
    Jeonju-si,Jeollabuk-do
  • Directly Managed Stores

    Geuman-dong Direct Branch

    202 Kwonsamdeuk-ro, Deokjin-gu, Jeonju-si, Jeollabuk-do
  • Directly Managed Stores

    Nonhyeon Direct Branch (Seoul)

    Units 101 and 102, 506 Gangnam-daero, Gangnam-gu, Seoul
  • Franchise Stores

    Hyoja Branch

    36-2 Ujeon 2-gil, Wansan-gu, Jeonju-si, Jeollabuk-do (1st Floor)
  • Franchise Stores

    Hyuksin Branch

    68 Giji-ro, Deokjin-gu, Jeonju-si, Jeollabuk-do (Unit 107)
  • Franchise Stores

    Manseong Branch

    30 Manseongbuk 1-gil, Deokjin-gu, Jeonju-si, Jeollabuk-do(1st Floor)
  • Franchise Stores

    Jeonju Station Branch

    8 Uwa 3-gil, Deokjin-gu, Jeonju-si, Jeollabuk-do
A LEGACY SPANNING THREE GENERATIONS

A 60-Year Tradition
Mereumil Jinmi House
continues to uphold its legacy as
a specialized buckwheat soba franchise

Beyond its founding, we aim to continue
our 60-year tradition with
our franchise owners, passing down this family business through generations.
With the power of tradition and dedication,
success is now in the hands of our franchise partners.

Menu Lineup

We research and offer healthy, Korean-style dishes that suit the tastes and preferences of the Korean palate.
At Mereumil Jinmi House, we continuously focus on developing the most authentic
and appealing menu items that resonate with the Korean public's taste.
  • BEST
    Buckwheat Soba
    A perfect blend of deep, rich broth
    preserved over 60 years and chewy noodles
    full of the fragrance of buckwheat.
  • SIGNATURE
    Spicy Chili Soba
    A signature dish at Mereumil, combining 60 years of expertise with the bold heat of Cheongyang chili peppers for a spicy and flavorful experience
  • SIGNATURE
    Hot Soba
    A refreshing combination of fragrant chrysanthemum greens, savory tofu skin, fresh shiitake mushrooms, and chewy fish cakes in a harmonious hot soba dish.
  • Bibim Soba
    Soba noodles in a tangy, spicy, and sweet sauce made with Korean ingredients like chili powder, onion, and garlic, using Jinmi House’s special recipe.
  • BEST
    Buckwheat Soy Milk Noodles
    Smooth and rich soy milk, made from 100% Korean soybeans, lightly seasoned with salt to create this classic soy milk noodle dish.
  • Mugwort Soy Milk Noodles
    A special dish made with fragrant mugwort powder mixed into creamy soy milk from 100% Korean soybeans, creating Mereumil’s unique mugwort soy milk noodles.
  • BEST
    Pork Cutlet
    A classic pork cutlet that stays true to the basics—hearty and satisfying, offering the best value for money
  • Cheese Pork Cutlet
    A soft and savory pork cutlet filled with mozzarella cheese.

Even for dishes that can be commonly found elsewhere,
at Mereumil we elevate them with enhanced flavors and a touch of sophistication.
Additionally, we develop unique menu items that can only be experienced
at Mereumil, setting us apart from the competition

Mereumil's Competitive Advantages 01

Timeless Menus

01

Soba, soy milk noodles,
and pork cutlets are
not influenced by passing trends.

02

A variety of menu items
helps balance sales
across different seasons.

03

As abnormal weather extends
summer, our menu is well-suited
for these changes.
Mereumil's Competitive Advantages 02

High Profit Margins

Supply costs remain below 30%, maximizing
franchisee profits.
Average daily delivery sales exceed
700,000 KRW.
A structure designed to achieve
maximum efficiency with minimal staff.
Mereumil's Competitive Advantages 03

Incredible Turnover Rate

Food is served within 6 minutes, with table
turnover in under 15 minutes.

Tables can turn 2 to 3.5 times per hour,
reaching up to 6 to 8 turns in 2 hours.

Takeout and delivery also achieve
over two full turns during lunch hours.

Mereumil's Competitive Advantages 04

Extremely Easy Store Operation

01 Simply purchase and prepare vegetables.

02 With a simple system, pre-prepared products only require boiling the noodles.

03 No cooking or complex preparation in the kitchen. just boil, heat, and fry to complete the dishes!

HMR BUSINESS

We aim to provide not just a quick meal,
but one that is hearty,
flavorful, and convenient.

With the rise of single-person households and the younger consumer demographic becoming the main target market, we recognize the need for restaurants to evolve with the times.

Under the brand ‘Mereumil Jinmi House’ we are preparing a range of HMR (Home Meal Replacement) products, including soba, bibim soba, spicy chili soba, and soy milk noodles.
These are niche items that may be difficult to find in the market but cater to a dedicated demand, and we are striving to reach the top in our category with these offerings.

Products

Meal Kit Products

View Components
Buckwheat Soba Meal Kit
Spicy Chili Soba Meal Kit
(Upcoming Release)
Soy Milk Noodles Meal Kit
(Upcoming Release)

Franchise Supply and B2B Products

Buckwheat Noodles
(2 types: 400g, 1kg)
Soba Broth
(2 types: 500g, 5kg)
Soy Milk
(2 types: 500g, 1kg)
Sauce
(2 types: 200g, 2kg)
CONTACT US

We usually reply within 24 hours.
For faster assistance,
please reach out through the messenger below.

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